So far she has helped more than 60 families and provided support to three baby banks. Now I provide a minimum of three, more if there are two babies on formula or twins.' I was going to give each family one tub of formula but babies drink a lot of it - that would only last a few days. 'I did research and started to do online orders. 'As soon as the money started coming in, I had people contacting me saying they were skipping food themselves to buy the formula and needed help, they couldn't afford to feed themselves and their children. A lot of mothers who were outraged like me,' she said. 'Lots of people were contacting me saying they wanted to help, wanted to donate. And in the days since, she has raised almost £10,000. So, at 1am one morning, she set up a GoFundMe, with the intention of raising £250 to help.īy morning, she had raised more than £1,000. It's really broken my heart - it's an essential, it's what your child needs to live, yet it's often the most expensive item on the shopping list.' 'I had my son in January 2022 and introduced him to formula quite quickly due to breastfeeding complications, so I've seen the price go up so much,' she said. When news of how the ongoing cost of living crisis was forcing families to steal to feed their babies - or worse, water down formula and leave them hungry - first hit the headlines, Payzee Mahmod was outraged. A mother who set up a GoFundMe page at 1am after she saw parents struggling to afford baby formula has now helped more than 60 families.

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